Vacasa’s marketing strategy relies on 3 RTB’s (Reasons To Believe). Prospective home renters can be swayed to sign with Vacasa because they will “Earn more”, “Worry less” and “Rent with ease”. An advertorial campaign was created to explain wha Vacasa does, and how they do it better than anyone else in the industry. Placed in airline magazines, this advertorial has a captive audience that is likely interested in a return on their investments. For this layout I created an illustration style that is universal and adheres to Vacasa’s brand illustration guidelines.
