In August 2025 Portland Boutique Benchmark PDX launched its inaugural kids apparel capsule offering featuring The World Shoes, Jokey Jokes Books, and Jokey Jokes Tshirts coinciding with back to school season.
Although The World Shoes had produced product shots in the past, they didn’t capture lifestyle photography showing their project in use. I was hired to produce a Back To School At Benchmark PDX campaign
Scope:
Art Direction
Copy Writing
Design
Photography
Strategy
Solution
The budget called for a scrappy in-studio and 3 location shoot. I styled, scouted, shot, edited, and Art Directed the entire campaign
Application
Photo assets were used to create bus stop signage, an email campaign and social media ads.
A Back To School email campaign accompanied the social media and print campaigns